Aine Carey, founder of Lost Continent, believes if companies become a “force for good” the people working for them will become that much more motivated and their brands will shine that much brighter amongst others.

Doing Good is Good Business

Lost Continent Consultancy has developed a new paradigm business model integrating the Gross National Happiness Index, which any business can use to define its corporate culture, launch new products or new ventures, to understand and to implement the steps needed to achieve business goals, to measure how the steps are proceeding, and to make adjustments as necessary to expedite achieving the business goals, while at the same time achieving socially beneficial results.